So why has a song by a band that for the longest time I didn't care much for brought me out of hibernation?
Simply because it is catchy.
To my ears Bring Me The Horizons' back catalogue is just metalcore-by-numbers, which has been aped by many UK bands since *cough*Asking Alexandria*cough*.
But oddly enough for me, I caught the tail end of this song on Kerrang! radio (usually the last place that plays music that I enjoy!), whilst driving around earlier this morning.
That electronic riff / alteration on the vocal line for the chorus is so catchy, and clearly radio friendly.
The lyrics to this song are your typical UK-metalcore, quasi-emotional bullcrap, that I've become tired of hearing after listening to Matt Tuck of Bullet For My Valentine use this writing style since Hand Of Blood dropped in 2005.
You would think these UK metalcore frontmen would come up with something new; but I digress.
I've given the rest of the album this song comes from, Sempiternal, a listen, and it is the usual - breakdown heavy, boring guitar riffs, strained vocals - so typical of this scene.
BMTH kind of messed up by opening the album with this, in my opinion, its strongest offering.
The video: hair-flicking, headbanging and a guy getting a piece of metal removed from his body; that's it.
